Advanced Business Intelligence

"Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage." (WAA) Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research.

View and monetize traffic with site analytics. Every site decision should be aided by some form of business intelligence through analytics. Analytics enables organizations to gain greater insight into their online investments by analyzing user behavior by providing in-depth reporting.

Expertise in Omniture SiteCatalyst, HBX, and Google Analytics.

Extend the tracking of a website beyond the domain with campaign stacking/cross visit participation.

Improved Program Management

• Thousands of campaigns created and rolled out efficiently and instantly
• Extend management to all without wasted internal resources
• Deeper Insights into campaign reporting through increased granularity and consistency

Integrate the analytics application extension Track My Marketing.  It is the answer to campaign management woes.