I had found issues utilizing the Deconcept site implementation, the original creators of SWFObject. My issue arose when trying to add variables and transparency to the object with version 2. This was their suggestion:
This content is replaced by the Flash movie.
I found the better code at these locations:
For some reason the example code is not up front and center as it should be.
FlashVars, SWFObject 2.2, addParam.