Too many people have a false impression that the best way to acquire incoming traffic to a website is through pay per click campaigns, or just advertising in general. Business owners are inundated with paid search marketing and are often unaware of the benefits of natural search engine optimization. This is the process of improving the volume and quality of traffic to a web site from search engines organically, or without having to pay. Businesses and organizations need to focus their attention to this. This type of effort often produces much better results. The best part? Anyone can do it for free.
The single most important piece to any search engine optimization effort is inbound links. The first example of acquiring inbound links would be directory submission. This is the process of submitting your organization's information to a directory. It is one of the easiest ways to acquire links. Google's directory is a great place to start. There is a full list of services at the end of this article.
Social media is another great way to promote a business or organization. Alyssa Gregory, from Sitepoint, writes about this process of using the medium to connect and promote.
Direct competition search is a very powerful way to gain traffic. This is a process of searching for organizations that share similarities and then finding who links to them. After finding an organization one can then do a search for that specific URL in the engine. This will produce a list of all of the backlinks to the company. One can then attempt to utilize this list of websites to acquire links on as well. This could be as easy as leaving a comment on the site through a web form, or directly contacting the site owner or maintainer.
In conclusion, the above methods work and are free. They have brought this site over a 300% increase in traffic to this site without a penny being spent on advertising. A well designed pay per click campaign is probably one of the most cost effective forms of advertising, but links do not persist and all too often businesses implement poorly performing campaigns. Organizations should focus attention on the concepts stated to provide a lasting increase in traffic and rank. Lastly, understand that improving rank takes time. It takes months to see true results. Check out how you are doing now with this Page Rank tool.
If this was helpful check out the Natural Search Engine Optimization overview article.
List of directories:
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