Digital Analytics Compensation Across USA

DAA infographic

A few years ago I was lucky enough to lead a team building the Digital Analytics Association Compensation Scan. My work with the Digital Analytics Association (DAA), formerly known as the Web Analytics Association (WAA), allowed our team to release an infographic that provides a breakdown of digital analytics professionals' salaries across the U.S.A.

The data for this infographic was drawn from actual job placements and was provided by Corry Prohen's IQWorkforce. On the DAA research committee team we analyzed the data to produce a report to help professionals in the industry understand their value. Casper Blicher Olsen of Gorm Larsen & Zoring did a wonderful job of turning the data into a beautiful visual infographic. I must also thank Amanda Watlington of her guidance and mentorship in the research committee. She helped me to become more involved and connected me with all the right people. 

I found this research to be incredibly valuable to my personal career and I hope other analysts will find the same success with this revealing report. The project, through the DAA, yielded great insights into the career tracks of digital analysts around the country and it will allow all analysts to determine if they're in the right place.

According to the research, Atlanta, GA is the best city for digital analysts to live and work in when comparing both salary and the cost of living. San Francisco, CA has the highest salaries on average, but the cost of living knocks it out of the top five best cities for digital analysts. The lowest salary area is Salt Lake City, UT and the high cost of living puts New York, NY in last place for digital analysts to call home.

About the Digital Analytics Association (DAA): 
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2000 members worldwide, representing forty countries and a broad spectrum of expertise. 

I highly encourage any interested in the industry to join and become involved. I have met a ton of really wonderfully talented people through my membership. For more information about the DAA, or to become a member, visit the DAA website at: